USPAP-Certified · Independent Since 2011
Unbiased fair market value, for your business.
Pure Appraisal delivers timely, accurate, court-ready business valuations. Every report is USPAP-conforming — built to withstand IRS and Daubert scrutiny, and to settle disputes before they become court battles.
Why Pure Appraisal
Valuations the courtroom, your partner, and your buyer can agree on.
Our certified valuation analysts bring decades of business valuation experience — and a process engineered for credibility, not just a number.
Unbiased by design
USPAP rules forbid our appraisers from collecting commissions on their work. That non-biased position assures your appraisal is fair — no matter which side is paying.
Court-ready credibility
Every report is USPAP-conforming and meets IRS and Daubert standards. When a case goes to trial, our appraisers provide expert witness testimony to support it.
Certified expertise
Certified Valuation Analysts certified with the American Society of Appraisers. Lead appraiser Ross Landreth holds the MBA, ASA and CM&AA designations.
Timely & personal
An appraisal typically completes within a week of receiving your documents — with a management interview so we understand exactly how your business operates.
Practice Areas
Whenever a fair number matters most.
From buying out a partner to facing a courtroom, a defensible valuation is usually the first step. We help you through every stage of ownership.
Business Sale
Looking to buy or sell a business? An appraisal is typically one of the first steps — and we’ll answer how much it’s really worth.
Learn more 02Partnership Disputes
Sometimes partnerships just don’t work out. We’ll guide you through an equitable dissolution of the partnership’s assets.
Learn more 03Family Law & Divorce
Going through a divorce? As a business owner, your business is likely one of your most valuable assets. Protect it with a credible number.
Learn more 04Adding a Partner
Let us walk you through the partnership process — from how you and your partner split profits to how they pay for their portion.
Learn more 05Litigation Support
Court-ready appraisals, ad-hoc analysis, and certified appraisers who take the stand to support your case in trial or arbitration.
Learn more 06Fraud & Injury Claims
We calculate lost earnings from fraud, and the damage to your business as a result of a personal injury claim.
Learn moreHow It Works
A simple process, a defensible result.
No mystery, no delays — most appraisals are completed within a week of receiving your financial documents.
Engage us
Fill out our data request form with payment details, and we send you the list of documents needed for your valuation.
We analyze
Once your financial documents arrive, a certified analyst completes the appraisal — typically within one week.
You move forward
Receive a timely, accurate, defensible report — and our analyst can explain it to both parties if needed, from settlement to the courtroom.
Meet the Experts
From the beginning.
“Pure Appraisal, a division of Medical Valuations, Inc., was founded to help small business owners through every stage of ownership.”
Certified valuation analysts with decades of business valuation experience — including lead appraiser Ross Landreth, MBA, ASA, CM&AA, Principal and Founder.
- Valued approximately 530 companies across dental, medical, veterinary, restaurant and more
- Prepared over 675 practice valuations in dental and related fields
- Expert witness testimony in Arizona, California and North Dakota courts
- MBA in Finance, CSU East Bay · BA Economics, UC Berkeley
Questions & Answers
Important things you should know
Get Started
Ready for a fair, defensible number?
Tell us about your situation and we’ll walk you through the process — from a free initial consultation to a valuation both sides can trust.
Free initial consultations